Fora is a travel agency platform that connects travelers with independent travel advisors for trip planning and booking services. The platform provides advisors with technology, training resources, operational support, and a professional community to help them manage their travel advisory businesses. Advisors use the platform to plan itineraries, book accommodations, transportation, cruises, tours, and other travel experiences for clients. Fora also manages administrative functions such as booking workflows and commission processing to support advisor operations. The company serves both travelers seeking personalized travel planning and independent advisors building travel-related businesses through its platform.